cases Archive

Should Facebook have a Travel Feature?

This strategy question is a typical market entry question that tests whether you have a structured way of analyzing market entry questions using strategy fundamentals.

Product Design

Generic Product Critique

Give an example of a good and not so good product

This product critique interview question is testing whether you understand product design principles.

Product Design

Generic Design a New Product

How would you design a wedding registry?

This product design interview question tests whether you understand the process of going from customer needs to product development and if you have good business acumen.

Product Design

Generic Improve a Product

How would you improve Yelp?

This product improvement interview question is about articulating what business issues or problems you think a product has and providing ideas on how to solve them.

Metrics

Generic

What metrics would you use for Airbnb’s Experiences feature?

This metrics interview question tests whether your process of defining metrics is sound and structured.

Product Design

Generic Design a New Product

How would you design and monetize an ice-cream stand in Central Park?

This product design interview question tests whether you understand the process of going from customer needs to product development.

Execution

Generic Prioritization

How would you prioritize new product features for Facebook?

This execution interview question tests whether you have a clear process of prioritization and whether you can boil down your prioritization to numerical comparisons.

Execution

Generic Marketing

Which channels would you use to increase top-of-the-funnel activities?

This execution interview question is testing to see if you understand growth marketing strategies.

Product Design

Generic Design a New Product

What new feature would you design for Google Daydream VR?

This product design interview question tests whether you have a sound process for making decisions on which product feature to build next.

Product Design

Generic Product Critique

How would you critique the design of a product?

This product critique interview question tests whether you can articulate basic principles of good design and evaluate product designs based on those principles.

Metrics

Generic

How would you measure the success of Snap Map?

This metrics interview question tests whether your process of defining metrics is sound and structured.

Execution

Generic Cost Benefit

How would you prioritize a tool vs. a feature?

This execution interview question is testing to see if you have a basic understanding of which business components to analyze to try to understand how companies make strategic decisions.

Product Design

Generic Design a New Product

What new feature would you design for the Amazon Echo?

This product design interview question tests whether you understand the process of going from customer needs to product development.

Estimation

Generic

How would you estimate mobile ad revenue for Facebook?

This estimation interview question is assessing your ability to provide quick estimates on any business related issue.

Product Design

Generic Product Critique

Describe a product that is not well designed

This product design interview question tests whether you understand the process of going from customer needs to product development.

Metrics

Generic

How would you measure the success of Lyft Shuttle?

This metrics interview question tests whether you understand the process of defining metrics.

Execution

Generic Product Testing

How would you test LinkedIn’s ‘People You May Know’ feature?

This execution question checks to see if you can identify which aspects of a feature to test and which techniques to use.

Brainstorming

Generic

What are some alternative uses for chopsticks besides eating?

This brainstorming interview question is testing whether you can think outside the box and if you can come up with creative, relevant and novel ideas.

Strategy

Generic Pricing

How would you price an Apple Home device?

This execution interview question tests your knowledge and understanding of pricing strategies and how to apply them.

Metrics

Generic

How would you measure the success of Amazon Echo?

This metrics interview question tests whether your process of defining metrics is sound and structured.

Execution

Generic Product Launch

How would you launch Google’s driverless car service?

This execution interview question tests whether you can think strategically about a product launch and implement one.

Execution

Generic Product Launch

How would you market the new Google Watch?

This execution interview question is testing your knowledge of what a marketing plan is, the quality of your insights, and the originality of your ideas.

Product Design

Generic Favorite Product

What is your favorite product and why?

This product design interview question tests if you understand that products are designed to help users accomplish something they desire to do.

Product Design

Generic Improve a Product

How would you improve Google Allo?

This product improvement interview question is testing to see if you can specify what business issues or problems you think a product has and if you can propose solutions on how to solve them.

Product Design

Generic Improve a Product

What other features would you add to Snap Spectacles?

This product improvement interview question is about articulating what business issues or problems you think a product has and providing ideas on how to solve them.

Execution

Generic Product Launch

How would you launch a new location-based Twitter feature?

This product launch interview question tests whether you can think strategically about a product launch and implement one.

Product Design

Generic Design a New Product

How would you implement a feature that uses location in Twitter?

This product design interview question tests if you understand that products are designed to help users accomplish something they desire to do.

Metrics

Generic

How would you measure the success or failure of a product feature?

This product metrics interview question tests whether you understand the process of defining metrics.

Execution

Generic Problem Diagnostic

High acquisition but low retention, what do you do?

This problem-diagnosing interview question is testing to see if you have an organized and logical approach to solving problems.

Product Design

Generic Product Critique

What is good design?

This product design interview question tests whether you can evaluate and articulate basic principles of good design.

Strategy

Generic Growth

Why is Amazon buying retail companies and keeping them independent?

This strategy interview question tests whether you can think strategically about how to grow your product’s revenue and market share.

Product Design

Generic Design a New Product

Is there a user that is not well served by Amazon.com?

This product design interview question tests whether you understand the process of going from customer needs to product development.

Product Design

Generic Design a New Product

How would you design a VR product for hospitals?

This product design interview question tests whether you understand the process of going from customer needs to product development.