Execution

Aiming to provide effective and repeatable frameworks that a person preparing for product management interviews can remember and apply.

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Goals for Instagram Hashtags (Part 1)

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Facebook is launching Instagram Hashtags for the first time. What is the goal and metrics you would set for your team?

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How do you decide between displaying Facebook’s ‘People You May Know’ feature or an Advertisement?

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This product execution interview question tests your ability to frame a trade-off problem in a clear way and how to evaluate it.

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How would you find the cause of a 15% drop in Facebook Groups usage?

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This execution interview question is testing to see if you have an organized and logical approach to solving problems.

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How would you prioritize new product features for Facebook?

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This execution interview question tests whether you have a clear process of prioritization and whether you can boil down your prioritization to numerical comparisons.

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Which channels would you use to increase top-of-the-funnel activities?

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This execution interview question is testing to see if you understand growth marketing strategies.

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How would you prioritize a tool vs. a feature?

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This execution interview question is testing to see if you have a basic understanding of which business components to analyze to try to understand how companies make strategic decisions.

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How would you test LinkedIn’s ‘People You May Know’ feature?

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This execution question checks to see if you can identify which aspects of a feature to test and which techniques to use.

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How would you price an Apple Home device?

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This execution interview question tests your knowledge and understanding of pricing strategies and how to apply them.

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How would you launch Google’s driverless car service?

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This execution interview question tests whether you can think strategically about a product launch and implement one.

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How would you market the new Google Watch?

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This execution interview question is testing your knowledge of what a marketing plan is, the quality of your insights, and the originality of your ideas.

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How would you launch a new location-based Twitter feature?

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This product launch interview question tests whether you can think strategically about a product launch and implement one.

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High acquisition but low retention, what do you do?

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This problem-diagnosing interview question is testing to see if you have an organized and logical approach to solving problems.

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