Execution
Prioritize Between Two Product Issues
How do you decide what to do first as an Airbnb PM: fix a problem with customers checking into the site or customers complaining of dirty places?
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Prioritize Between Two Product Issues
How do you decide what to do first as an Airbnb PM: fix a problem with customers checking…
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Lime signups are increasing, but not usage
Imagine you are Lime's product manager. Signups are increasing, but usage is not. What do you do?
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Goal Setting
A framework to learn how to set achievable and measurable goals for a product.
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Product Launch
A framework to explain how you think strategically about a product launch and implement one.
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Problem Diagnostic
A framework to learn how to diagnose a product problem systematically.
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Launch a Bike Share Program
How would you launch a bike sharing program like FordGoBike?
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How would you prioritize new product features for Facebook?
This execution interview question tests whether you have a clear process of prioritization and whether you can boil down your prioritization to numerical comparisons.
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Which channels would you use to increase top-of-the-funnel activities?
This execution interview question is testing to see if you understand growth marketing strategies.
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How would you prioritize a tool vs. a feature?
This execution interview question is testing to see if you have a basic understanding of which business components to analyze to try to understand how companies make strategic decisions.
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How would you test LinkedIn’s ‘People You May Know’ feature?
This execution question checks to see if you can identify which aspects of a feature to test and which techniques to use.
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How would you launch Google’s driverless car service?
This execution interview question tests whether you can think strategically about a product launch and implement one.
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How would you market the new Google Watch?
This execution interview question is testing your knowledge of what a marketing plan is, the quality of your insights, and the originality of your ideas.
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How would you launch a new location-based Twitter feature?
This product launch interview question tests whether you can think strategically about a product launch and implement one.
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High acquisition but low retention, what do you do?
This problem-diagnosing interview question is testing to see if you have an organized and logical approach to solving problems.
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