As a PM of Reels, you noticed that the number of Reels created per day has increased, but the number of Newsfeed posts has decreased during the same time interval. What do you do?

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Trade-offs

A framework to help you synthesize a key tradeoff based on a pros and cons analysis of a given change.

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Zoom’s average meeting size is greater than 30. Good or bad?

Master PM interviews: diagnose odd metrics, run smart A/B tests, and choose trade-offs with a clear framework—using a Zoom case to guide you.

Trading Off Events in Facebook’s Notifications Feature

How do you decide between showing a friend's fundraiser or a social event the friend is attending in Facebook's notifications feature?