You are the CEO of a company that sells a high-tech toaster mainly through retail channels. A new competitor starts selling a toaster with the same features but at half the price on e-commerce platforms. What would you do?

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Online toaster price war. What to do?
You are the CEO of a company that sells a high-tech toaster mainly through retail channels. A new competitor appears that starts selling a toaster with the same features but at half the price on e-commerce platforms. What would you do?

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