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A Deep Dive Into Goal Setting

Learn how to ace goal-setting PM interview questions with frameworks, examples, and tips on aligning goals, metrics, and company objectives.

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About this video

This video coaching session focuses on how to effectively answer “goal-setting” questions in product management interviews. Malena walks participants through a detailed framework for tackling these questions for both existing and new products. Using examples like Facebook Groups, Instagram Reels, and a hypothetical babysitting Meta app, the session explains the difference between product goals, business goals, and metrics, and how to structure your answers logically. Viewers will learn how to align product goals with company objectives, explore user pain points to define meaningful goals, and navigate different interviewer expectations.

Presenter

Malena Mesarina

Director of Strategy and Product