Decide How to Launch a New Email Campaign

Stand out in interviews! This video teaches you to ace A/B testing questions with expert guidance, a proven framework, mock feedback, and a Q&A session.

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About this video

In this video, you’ll learn how to confidently answer A/B testing questions commonly asked in interviews. Using the example of an email campaign, you’ll discover how to frame a hypothesis and set up an A/B test to evaluate it effectively.

Malena guides you through how your answer will be assessed and introduces a proven framework to help you craft a strong response. The session includes a mock interview with a candidate, where Malena provides valuable feedback and actionable tips for delivering an impactful answer. The video concludes with a Q&A session to address common questions and challenges.

Presenter

Malena Mesarina

Director of Strategy and Product