About this video
The goal of segmenting is to choose a group of customers for whom you can create a unique and valuable solution using different activities than your competition.
The more open-ended a product design question is in an interview, the harder it is to find appropriate segments because the possibilities may seem too many. Therefore it is important to narrow down the scope of possible segments through judicious selection criteria.
In the video, Malena shows a practical hierarchical segmentation technique for segmenting almost all possible product design questions you will encounter in an interview. She also provides valuable insights and answers during the Q&A discussion.