Price a New AR/VR Experience Offering for Google

Strategic Insights on Jun 3, 2021

At this group coaching session, we will work on a Google product execution question: You are in charge of pricing for a Google immersive AR/VR experience type offering. How would you price it?

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GooglePricing

Online toaster price war. What to do?
You are the CEO of a company that sells a high-tech toaster mainly through retail channels. A new competitor appears that starts selling a toaster with the same features but at half the price on e-commerce platforms. What would you do?
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Pricing
A framework for setting a price based on a business goal and defensive or offensive pricing strategies to achieve that goal.
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