Strategies to Identify Multiple Pain Points Quickly

About This Event

People get stuck sometimes coming up with more than a few pain points during a product design/product sense interview. To stand out in the interview, you must come up with at least five pain points. This session will teach you two quick ways to think of multiple pain points.

One method uses a “user journey,” and another uses “scenarios.” Whether you use one or the other depends on whether the question implies a beginning process problem or a non-process problem.

For example, the question: “Design a product for travel.” implies a process because a user has to go through a discovery step, buy tickets, reserve lodging, plan what to do at the destination, etc.

In contrast, the question: “Design a language translation product.” implies scenarios where a person may need help translating what they read or listen to.

Pre-work:

To get the most out of this session, please consider whether the following questions imply a process or non-process. Come up with a list of pain points for the following questions:

Question: How would you improve the baggage claim experience at an airport?

Assume the following:

• Who is improving the experience: Airport
• Business goal: Increase airport travellers satisfaction
• Segment: Any person able to travel without medical assistance

Question: Design a laundromat app.

Assume the following:

• Who is making the product: Startup
• Business goal: Find product market fit
• Segment: Single professional

Question: Design a language translation product.

Assume the following:

• Who is making the product: Google
• Business goal: Improve ad targeting
• Segment: Tourists

Question: Design a water bottle.

Assume the following:

• Who is making the product: Iron Flask
• Business goal: expand product portfolio to increase sales
• Segment: construction type users