After launching a new feature for Facebook Events, engagement increased by 30%, but Newsfeed engagement decreased by the same percentage. What do you do?

Framework

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Meta Analytical Thinking

A framework to help you synthesize a key tradeoff based on a pros and cons analysis of a given change.

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Meta Analytical Thinking Trade-Offs

Master PM interviews: diagnose odd metrics, run smart A/B tests, and choose trade-offs with a clear framework—using a Zoom case to guide you.

Meta Analytical Thinking Trade-Offs

How do you decide between showing a friend's fundraiser or a social event the friend is attending in Facebook's notifications feature?