Framework
Read this framework to learn how to structure your answer and guide your thought process.
Improve a Product
A framework to learn how to identify and provide ideas to improve a product.
Helpful Hints
Here are some helpful hints to get you started on your answer:
- Describe what LinkedIn is, its users, and what key problems they solve.
- Describe LinkedIn’s revenue model and identify the key source of revenue (e.g., recruiting services, advertising, and subscriptions, where recruiting brings the most revenue, 65%)
- Prioritize the user segment for which you will improve the experience. Use criteria such as the impact on the business goal (of increasing sales by 5%).
- List the segment’s problems that you think will increase sales, and prioritize one based on one level of pain, reach, and impact on the business goal.
- Ideate three solutions and prioritize one based on impact on the user, impact on the business goal, and lowest cost or complexity.
- Talk about the risks of your solution and how to mitigate them.
Learn From Answers to Similar Questions
Review these answers to increase your performance with this type of question.
How would you improve Yelp?
This product improvement interview question is about articulating what business issues or problems you think a product has and providing ideas on how to solve them.
Improve Zillow
Imagine you are the site PM at Zillow. How would you improve Zillow?